Companies are using this email trick to spy on you – here’s how to stop them | WHAT REALLY HAPPENED

Companies are using this email trick to spy on you – here’s how to stop them

All of the marketing emails that flood your email account each don’t just make it harder to achieve inbox zero. Many of them actually do much more than push the brand’s message into your inbox — they also include unseen mechanisms that allow the email messages to essentially spy on you, tracking things like whether you opened the message and what time you did so.

Email is increasingly a tempting, juicy target for marketers looking to optimize their chances of getting their messages in front of you and hoping to convert that into some action on your part, such as by you completing a purchase. There are many ways this is done, including clickable links you follow that might take you to a brand’s product page, with the link having included a way for the brand to see basic info about you — like what browser you’re using. Another way that might seem particularly creepy to some people involves a tracker embedded in some emails called a “spy pixel.” Read on to learn a bit about what those are, and how you can try and avoid being tracked by them.

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