Apple's new privacy tool lets you choose which apps can see and share your data. Here's what you need to know | WHAT REALLY HAPPENED

Apple's new privacy tool lets you choose which apps can see and share your data. Here's what you need to know

Apple's long-awaited "app tracking transparency" tool, which lets users decide whether they agree to their data being tracked across various different apps and websites, will be rolling out in a matter of months.

Coming in early spring as part of a new release of iOS 14, iPadOS14 and tvOS14, the feature will require apps to get users' permission before tracking their data across other companies' apps or websites for advertising purposes. When asked by users not to track their data, apps will also have to refrain from sharing information with data brokers.

Data brokers collect information or buy it from other companies, including social media platforms, and aggregate thousands of pieces of data to create consumer profiles that can be used for targeted advertising. A new privacy report published by Apple mentions one broker that is currently collecting data on 700 million consumers worldwide, building up profiles that include as many as 5,000 characteristics.

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