Toggle navigationWALGREENS, NESTLE, COORS AND MORE USE IRIS-TRACKING CAMERAS TO SPY ON SHOPPERS | WHAT REALLY HAPPENED


Toggle navigationWALGREENS, NESTLE, COORS AND MORE USE IRIS-TRACKING CAMERAS TO SPY ON SHOPPERS

According to a recent article in the Wall Street Journal, Walgreens, food and alcohol distributors want to spy on shoppers who purchase items from refrigerated coolers.

"Walgreens Boots Alliance Inc. is testing a technology that embeds cameras, sensors and digital screens in the cooler doors in its stores, a new network of “smart” displays that marketers can use to target ads for specific types of shoppers."

"Around 15 large advertisers have signed up to test the Cooler Screens platform, including Nestlé SA, MillerCoors LLC and Conagra Brands Inc."

Cooler Screens, a company funded by Microsoft, uses face-detection technology to allegedly only detect a person's age and gender. But as you will see, Microsoft is doing much more than just funding Cooler Screens.

An article in the Atlantic explains that Cooler Screens analyze people's faces and make inferences about their age and gender. The article goes out of its way to emphasize that Cooler Screens uses their Iris scanning cameras to measure and analyze the width of someone’s eyes, the distance between their lips and nose, and other micro measurements to estimate a person's gender and age.

What these articles fail to mention is how private corporations can use these cameras to spy on people in real-time

Webmaster's Commentary: 

I don't know about you, but understanding what is being done, without my knowledge and clear expression of consent, is an absolute abomination, against which I am (theoretically) protected by the 4th Amendment to the Constitution.

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